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Protect Your Email
and Reputation

Protecting your reputation and brand is critical to your success. You can help do this by implementing tools that ensure your brand’s name and email addresses don’t get used by others pretending to be you.

An email standard known as DMARC is an effective way to stop spammers and phishers from using company “domains” (the part of your email address after the “@”) to carry out dangerous cyber attacks. It’s a way to verify the sender of an email has permission to use your email domain and send email. DMARC is especially effective in addressing business email compromise (BEC) — a targeted email attack — which is a growing threat to companies.

A side benefit to using DMARC protection is that it may lead to better delivery of email to your customers’ inboxes instead of to their spam folder! The tools below can help you set up DMARC and also to understand the information it provides.

Trademark monitoring tools give you visibility in to how your business name or brand is being misused, allowing you to take action to protect your reputation. “Look-alike” domains (slightly misspelled or with a different ending, e.g. becomes or

Attackers set up similar websites or domains and trick your customers and users to visit or open them to defraud them, resulting in damage to your reputation and brand and harm to your customers. This is known a typo-squatting.

6.1 Implement DMARC

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3h 0min

GCA DMARC Setup Guide

Use this tool to implement DMARC.

Additional Training & Resources

Explore training courses, videos, sharable content and other resources about this toolbox topic. Browse additional training resources below.


Understanding DMARC

This is an online series of lessons to provide the user a better understanding of the importance and benefits of DMARC and...

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Protect Your Email and Reputation - Backgrounder

Download the attached PDF to find out what email domain spoofing is and how DMARC can help protect against the malicious...

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Hootesuite Social Media Audit

Social media is an invaluable extension of your brand. Make sure the people you engage with online maintain confidence in...

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